HOI ONIGIRI is a Japanese Deli/Restaurant, featuring Japanese rice balls that opened its first store in Rochester, NY. Onigiri is a very popular food in Japan made from rice formed into triangular shape, wrapped in seaweed, and stuffed with various fillings. It is healthy, delicious and convenient. The goal here is to create a young, vibrant brand while promoting fun and a healthy appetite in people's day to day life.
The concept is to develop a logo with simple lines and
symbolic graphics based on an onigiri-like shape.
Flavor icons for
Flavor icons are designed based on real food textures.
Furoshiki 風呂敷(ふろしき) is a traditional Japanese wrapping cloth, commonly
used to wrap and transport lunch boxes (bentos) and often double as table mats
for the lunch. Unique patterns for furoshiki
are designed by using the icon set, which perfectly represents the onigiri brand.
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