PART 1

About

RocDoc

My...

RocDoc is a mobile app that aims to help students easily find the doctors best suit to their needs in the Rochester area.

Role

UX Researcher

Interaction Designer

Visual UI Designer

UX Designer

Methods

Interviews

Rapid Prototyping

Usability Testing

Deliverables

UX Documentation

Motion prototype

 

Software

Photoshop

Illustrator

Indesign

After Effects

PART 2

Research

Competitive Analysis

 

Strategies, designs, user experiences of existing

doctor find apps are compared and evaluated to

determine their strengths and weaknesses relative

to those of Rocdoc app.

Strengths

- Relatively high reliability

- Solid user base

- Fully functional search engine

- Multiple interaction platforms

- Sufficient data support

Weakness

- Information overload

- Lack design hierarchy

- Busy imagery

- Confusing navigation

- Readability issue

Target Audience

 

The target audience is the students at Rochester Institute of Technology. By interviewing 10 RIT students on campus and analyzing two persona, including empathy maps and scenarios, I gained a deeper insight into the target audience. After immersing into different users’ environments by analyzing what they think, feel, hear, say, do and see, better design solutions can be obtained more efficiently.

Interviews Questions:

 

Basic information (Age, Major, Grade)

What's your solutions when you don't feel well?

How often do you see doctors?

What concerns you the most when you need to see a doctor?

Do you have student health insurance plan?

Have you seen a doctor in Rochester before?

 

Persona 1

Scenarios

Jane Liu is a freshman design student at Rochester Institute of Technology in Rochester, NY. Recently Jane starts suffering from the pain of wisdom tooth growth. Jane could not eat and sleep and she is eager to see a local dentist as soon as possible. She does not have a car so she wants to find a near dental clinic, which can also accept her student health insurance plan.

Jane Liu, 20

College Student

Empathy Map1

 

Think & Feel

See

Do I need to pull my tooth?

Where to find a dentist?

Can my insurance cover the fee?

How can I go to the dental clinic?

When is the doctor available?

 

Infection

Class schedule

Locations of dental clinics

Insurance policy

Doctor's information

Hear

Say & Do

Recommendations of doctors

Recommendations of pain killers

Insurance policy

Solutions for cure infection

Search for dental clinics

Ask for a drive

Check schedule

Check insurance policy

Persona 2

Scenarios

Steven is an international student who just came to Rochester Institute of Technology for the first year graduate school study. Recently he starts to get acnes on his face and neck. He is very anxious and eager to see a dermatologist to get proper treatment.

Steven Zhang, 21

College Student

Empathy Map2

 

Think & Feel

See

Why do I get acnes?

Where can I meet a doctor?

What kind of medicines can I get?

Will my insurance cover the cost?

 

Articles of acne treatment

Class schedule

Locations of clinics

Insurance policy

Experience of other people

 

Hear

Say & Do

Recommendations of doctors

Insurance policy

Acne treatment

Search for  clinics

Ask friends with the same experience

Check schedule

Check insurance policy

Problem Statement

 

Most of students who first attend RIT are also new to Rochester area. Few of them is familiar with the local medical services such as the locations or contact info of licensed doctors.

 

Design Objectives

 

1. Helps in booking appointments with doctors by offering selections

    based on specialties, suitable insurance plans, locations and

    specific times.

2. Recommends doctors with biographies, specialties and a trust

    rating records.

3. Facilitates students' abilities to make selections based on personal

    preferences and lets them carry expert advise right in their pockets.

 

Mobil App Features

 

- Free

- Easily access

- Quick search

- Location selection

- Specialties selection

- Time preference

- Availability

- Insurance check

- Online Appointment

- Professional information

- Contact information

- Insurance information

- Appointment history

- Rating doctors

 

PART 3

Process

User flow

Create application logic and define features and functions

Wireframes

Wireframe prototype were sketched rapidly for defining the hierarchy of items, consistency as well as the overview of UX and navigation. User testing were conducted at this stage.

User test

The goal was to get feedback from users for the navigation, structures,

features, usability and contents. Few students were tested the wireframe

prototype on Invision and filled the user testing forms.

Questiions

User feedback

Strength

1. Clean look, navy color provides a calm and sanitary feeling

2. Love the time selection circle, easy and effective

3. Consistent icon set, neat and elegant

4. Easy to navigate, every steps are easy and smooth

Weakness

1. Outline of the icons are light, hard to read

2. Can't clear multiple options on filter page at one time

3. Saved doctors is in 'notification', which is hard to find

4. Would be better if there is a calendar on history page

Modify

Several changes were made based on user testing results.

There is a summary list of designs that had been adjusted.

1. Increase stroke of icons

2. Add reset on filter page

3. Move 'saved doctors' to profile

4. Add calendar on history page

User test

The goal was to get feedback from users for the navigation, structures,

features, usability and contents. Few students were tested the wireframe

prototype on Invision and filled the user testing forms.

Questiions

User feedback

Strength

1. Clean look, navy color provides a calm and sanitary feeling

2. Love the time selection circle, easy and effective

3. Consistent icon set, neat and elegant

4. Easy to navigate, every steps are easy and smooth

Weakness

1. Outline of the icons are light, hard to read

2. Can't clear multiple options on filter page at one time

3. Saved doctors is in 'notification', which is hard to find

4. Would be better if there is a calendar on history page

Modify

Several changes were made based on user testing results.

There is a summary list of designs that had been adjusted.

1. Increase stroke of icons

2. Add reset on filter page

3. Move 'saved doctors' to profile

4. Add calendar on history page

PART 4

Design

Typography & color

# 3a67ae

# faa222

# dcdbdb

Icon set

Search

Search specialties, insurance, time and location

Search results

Doctor list, map, filters

Doctor's profile

Location, call, make new appointments

More information about the doctors

Select available date & time

Profile & Settings

Add school and insurance plan

Upload health history

Login screen

Sign up screen

© All Copyrights Reserved by Hui Xu

PART 1

About

RocDoc

MOBILE APPLICATION DESIGN

RocDoc is a mobile app for students in Rochester,

NY that aims to help them easily find the doctor best suited to their needs in the Rochester area. It helps

in booking appointments with doctors by offering selections based on specialties, suitable insurance plans, locations and specific times. It recommends doctors with biographies, specialties and a trust

rating records. It facilitates students' abilities to make selections based on personal preferences and lets them carry expert advise right in their pockets.

PART 2

Research

Competitive Analysis

 

Strategies, designs, user experiences of existing doctor find apps are compared and evaluated to determine their strengths and weaknesses relative to those of Rocdoc app.

Strengths

Weakness

- Relatively high reliability

- Solid user base

- Fully functional search engine

- Multiple interaction platforms

- Sufficient data support

- Information overload

- Lack design hierarchy

- Busy imagery

- Confusing navigation

- Readability issue

Target Audience

 

The target audience is the students at Rochester Institute of Technology. By interviewing 10 RIT students on campus and analyzing two persona, including empathy maps and scenarios, I gained a deeper insight into the target audience. After immersing into different users’ environments by analyzing what they think, feel, hear, say, do and see, better design solutions can be obtained more efficiently.

Interviews Questions:

 

Basic information (Age, Major, Grade)

What's your solutions when you don't feel well?

How often do you see doctors?

What concerns you the most when you need to see a doctor?

Do you have student health insurance plan?

Have you seen a doctor in Rochester before?

 

Persona1

 

Jane Liu, 20

College Student

Scenarios

Jane Liu is a freshman design student at Rochester Institute

of Technology in Rochester, NY. Recently Jane starts suffering from the pain of wisdom tooth growth. Jane could not eat and sleep and she is eager to see a local dentist as soon as possible. She does not have a car so she wants to find a near dental clinic, which can also accept her student health insurance plan.

Empathy Map1

Think & Feel

See

Do I need to pull my tooth?

Where to find a dentist?

Can my insurance cover the fee?

How can I go to the dental clinic?

When is the doctor available?

 

Infection

Class schedule

Locations of dental clinics

Insurance policy

Doctor's information

Hear

Say & Do

Recommendations of doctors

Recommendations of pain killers

Insurance policy

Solutions for cure infection

Search for dental clinics

Ask for a drive

Check schedule

Check insurance policy

Persona2

Steven Zhang, 21

College Student

Scenarios

Steven is an international student who just came to Rochester Institute of Technology for the first year graduate school study. Recently he starts to get acnes on his face and neck. He is very anxious and eager to see a dermatologist to get proper treatment.

Empathy Map2

Think & Feel

See

Why do I get acnes?

Where can I meet

a doctor?

What kind of medicines can I get?

Will my insurance cover the cost?

 

Articles of acne treatment

Class schedule

Locations of clinics

Insurance policy

Experience of

other people

 

Hear

Say & Do

Recommendations
of doctors

Insurance policy

Acne treatment

Search for  clinics

Ask friends with the

same experience

Check schedule

Check insurance policy

Problem Statement

 

Most of students who first attend RIT are also new to Rochester area. Few of them is familiar with the local medical services such as the locations or contact info of licensed doctors.

 

Design Objectives

 

1. Helps in booking appointments with doctors by offering selections based on specialties, suitable insurance plans, locations and specific times.

2. Recommends doctors with biographies, specialties and a trust rating records.

3. Facilitates students' abilities to make selections based on personal preferences and lets them carry expert advise right in their pockets.

 

Mobil App Features

 

- Free

- Easily access

- Quick search

- Location selection

- Specialties selection

- Time preference

- Availability

- Insurance check

- Online Appointment

- Professional information

- Contact information

- Insurance information

- Appointment history

- Rating doctors

PART 3

Process

User flow

Create application logic and define features and functions

Sketches

Wireframes

High fidelity wireframes are used

to define the hierarchy of items on a screen as well as the overview of UX and navigation.

User test

The goal was to get feedback from users for the navigation, structures, features, usability and contents. Few students were tested the wireframe prototype on Invision and filled the user testing forms.

Questions

User feedback

Weakness

1. Outline of the icons are light, hard to read

2. Can't clear multiple options on filter page at one time

3. Saved doctors is in 'notification', which is hard to find

4. Would be better if there is a calendar on history page

Strength

1. Clean look, navy color provides a calm and sanitary feeling

2. Love the time selection circle, easy and effective

3. Consistent icon set, neat and elegant

4. Easy to navigate, every steps are easy and smooth

Modify

Several changes were made based on user testing results. There is a summary list of designs that had been adjusted.

1. Increase stroke of icons

2. Add reset on filter page

3. Move 'saved doctors' to profile

4. Add calendar on history page

PART 4

Design

Typography & color

# 3a67ae

# faa222

# dcdbdb

Icon set

Search

Search specialties, insurance, time and location

Search results

Doctor list, map, filters

Profile & Settings

Add school and insurance plan

Upload health history

Sign up screen

Login screen

Select available date & time

Filters

Gender, distance, features, insurance, rating

Doctor's profile

Location, call, make new appointments

More information about the doctors